In the last four years alone Primark, the fashion retailer, has opened 86 stores, expanding into 11 countries in 7 new territories, creating a working day for the company of 14 hours or more. The expansion, while exciting for the business, has created challenges in store design speciﬁcation and data management with disparate information systems used by many external parties across the globe.
To solve these issues ‘Primark Guru’ has been created. It is a worldwide speciﬁcation portal that facilitates design compliance for Primark’s brand across all its stores. It is a simple, singular system containing the latest store design Speciﬁcations and Standards which can be accessed by internal and external stakeholders wherever they are located.
Primark Guru was jointly developed, delivered and populated by the internal store development team at Primark together with Milton Keynes based architects practice, 3d Architects Ltd and leading property portal specialist Elecosoft ICON.
Primark’s Store Development Design Manager Quentin Bossom explains,
“With Primark expanding throughout Europe and now into the USA, we realised it was imperative that information on new store development initiatives be shared promptly and smartly. We also needed our diverse and dispersed supply chain to be able to access the latest standards being designed and agreed in the UK.”
The Challenge : Architectural Standards
As a longstanding partner in the delivery of stores in the UK, France and Spain over the last 12 years, 3d Architects was already helping to maintain the front of house architectural standards on behalf of Primark and the whole supply chain.
However with the increasing number of store openings and stakeholders the process was becoming unwieldy, as Sarah Davis, 3d Architect’s Associate Director explains,
“3d Architects had been maintaining Primark’s front of house architectural CAD standards for over 12 years. We worked alongside other stakeholders all using a number of unconnected systems containing individual elements of the specification details required for the fitout of new and refurbished stores.
The challenge was to create a single system – a ‘go to’ location for information, accessible by all, that was terminology free and easy to use. We approached ICON to help us develop the Primark portal.
Over an 18 month period the three parties developed and improved the system, creating a bespoke portal tailored to Primark’s internal processes. Primark also contributed ideas for new features such as a store fitout Specification Generator.
The portal has been enthusiastically adopted by Primark’s internal development teams and external supply chain. As Bossom finishes, “We now have a cloud-based system in place which manages all our Specifications and Standards and most importantly notifies our supply chain when changes occur. We have over 400 registered users with 450 individual login each week. This is higher than most of Icon’s other retail clients and is testament to the value of the information contained in the system.
If you would like to find out more about how 3d Architects can help you set up a Specs and Standards portal to ensure design compliance across your stores, please get in touch with Sarah Davis on 01908 325230.