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Stuart O'Brien

Retail Shopfitting & Display Summit

Meet with the UK’s retail industry at the Retail Shopfitting & Display Summit

The Retail Shopfitting & Display Summit returns on February 5th & 6th 2018, once again giving industry suppliers the opportunity to meet with the cream of the UK’s retail industry.

Attending benefits include a personal itinerary of face-to-face meetings with pre-qualified buyers looking for your services, unrivalled networking opportunities, an evening gala dinner and overnight accommodation.

It’s a unique opportunity for you to generate new business with a captive audience of buyers under one roof.

But don’t just take our word for it – here’s what 5 suppliers thought of this year’s event:

“SFD have enjoyed the summit and are hopeful of generating new business from the event. Well done.”
SFD

“Great event, very enjoyable and a good atmosphere.”
Zumtobel Group

“As ever well organised, well attended, lots of possibilities if followed up correctly by suppliers.”
I4 Group

“The Forum team are exceptional in the way they organise and support.”
Resolution Interiors

“Once again a very well organised event, good quality of buyers, good evening, networking opportunities, will certainly return.”
Pfleiderer Industrie Ltd

To secure your presence at the Summit please contact Courtney Saggers on 01992 374088 or email c.saggers@forumevents.co.uk.

Alternatively, if you’re a retail industry professional like to attend as for FREE as one of our VIP delegates, contact Victoria Petch on 01992 374082 or email v.petch@forumevents.co.uk.

CAEM

INDUSTRY SPOTLIGHT: CAEM Retail Installations

CAEM Retail Installations are specialist shopfitters, with installation teams based nationwide to cover any part of the UK offering an all-inclusive bespoke installation service to all of its clients and tailored services to meet their ever-changing needs.

CAEM realises the importance that retailers place upon making the customers journey through a store an inviting and cost effective experience and work with them to ensure that their plans and ideas become reality.

Their attention to detail on site is of the highest standards and this enables CAEM to complete all projects in a safe and timely manner that always exceeds client expectations.

From new store openings, refits, to multi-store roll outs, CAEM will work with you every step of the way to achieve your goals.

www.caem.co.uk

Twitter

GUEST BLOG: Becoming a more digitally mature retail marketer

By Jill Brittlebank, Senior Director, Zeta Interactive

It will come as no surprise to marketers and retailers that email is an effective marketing tool. We recently surveyed 3,000 UK consumers for our study Content, context and trust: identifying the golden customer opportunities for retail marketing and 74% of respondents stated that they have received emails as part of a retailer’s nurturing strategy.

A significant number (52%) have even gone on to make a purchase as a direct result of email communication. But, as retailers become more digitally sophisticated in their CRM approaches, how can they make email work even harder while integrating their communications strategy to make the most of other channels?

Often, retail brands are constrained in their marketing by legacy systems, disconnected data sources and, of course, pressures on their time especially as the demands placed on small, overstretched teams grow in line with the threat of digital competition. And yet it is clear from our research that shoppers place significant importance on stores giving them ‘added value’ when it comes to marketing communication. So how can retail marketing teams, whether at a large clicks and bricks retailer with big budgets to spend or at a small ecommerce business, use customer data to better inform their email marketing and beyond? The solution lies with automated, insight-driven and bi-directional data systems that enable timely and accurate predictions of your customers’ needs at a given moment, and give you the ability to respond to those needs automatically, shifting the marketing relationship to a trusted ‘personal shopper’ approach.

While the demand for such interaction is obvious, marketers seem to fall short on execution – when asked about their favourite retailers, either in store or online, only 40% of customers stated that they felt these stores and brands knew and anticipated their needs well. However, 67% of customers questioned said that they would be more likely to buy from a retailer who recognised items previously bought and made further suggestions.

At a basic level, retailers can employ simple recognition techniques like click and browse retargeting to drive customers to their site.  Further communications can then be tailored by segment, based on categories like price sensitivity, product and brand preferences. Combining this with customer demographic and event data, such as an abandoned basket, will provide context and create deeper bonds between retailer and consumer through a rich experience at key points in a customer’s engagement. For smaller marketing teams, significant insights can be driven from web events, as well as email engagement, to further fuel tactics that drive value. Larger businesses should consider how effectively data is centralised to enable consistent cross-channel experiences and where the most appropriate touch point should land.

We’ve found that retailers have a clear opportunity to retain their customers. A huge 81% in our survey stated they would be more likely to buy again from their favourite stores if recognised as a previous customer and offered discounts or money off products they had browsed in the past. It’s critical that retailers recognise the importance of connecting disparate data sources and ensure their customers have an experience that reflects their history with the brand. Customers have expressed a strong desire to be acknowledged and valued by their chosen retailers, so recognition and relevant rewards will help you stand out against your competitors.

It’s also important to remember that shoppers are not only influenced by marketing communications, but also by pressures on their time, the sheer plethora of brands and stores to choose from and the overwhelming number of options available to the modern customer.  The easier you make the experience, utilising all available data to guide the customer towards relevant options and point to the right product for them, the better your chances of becoming an anticipated presence in the inbox rather than just another message in the crowd.

The effectiveness of email as a retailer touchpoint can’t be ignored, and building on this with cross-channel campaigns will present fresh opportunities for standout marketing.  As stores become more data savvy and digitally-mature, they can integrate context-based techniques such as triggering messages that reach customers who are physically near stores to entice them inside.  This needn’t be arduous for the modern retail marketer.  Systems are now in place to streamline this process for time-pressured teams.

It is clear that the modern retail landscape offers a wealth of options for both store and shopper.  Potential exists for retailers to reach customers through a near endless variety of channels.  But it is the retailers who focus on harnessing methods to capitalise and act on their shopper data, and use it to drive personalised experiences through meaningful communications, that will stand the best chance of developing long-lasting and fruitful relationships with their customers.

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Business rates set to save retail £250 million

Mounting pressure on the Government to change the way business rates are calculated has forced a move that could see retailers save £250 million.

During the 2016 budget the Government announced plans to switch to the Consumer Price Index (CPI), reasoning that the Retail Price Index (RPI) can outpace growth and uses rises faster. This failed after the General Election was announced.

The Government has now announced its commitment to base rates calculations on the CPI inflation rate from 2020.

The Treasury released a statement which read: “We are committed to switching business rates indexation from RPI to CPI from 2020 and will introduce legislation in due course.”

The Treasury claims that the changes would save businesses £1 billion in the first three years. Retail is set to save £250 million.

The move follows demands from pressure groups for a fairer tax system to help local shops, town centres and businesses.

Mark Rigby, boss of business rates adviser CVS, said: “The Chancellor has moved quickly and decisively to quell speculation.”

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Nisa staff denied bonus despite hitting targets

Convenience chain Nisa has angered staff by refusing to pay out annual bonuses, despite hitting annual performance targets.

The company, currently at the centre of a possible £130 million takeover talks with Sainsbury’s, told 280 head office staff that there would be no bonus payment, despite an 18% increase in underlying profits to £8.6 million.

Last year the store shared £2.2 million amongst staff members, including a £300,000 bonus for chief executive Nick Read.

Staff have complained of feeling “betrayed” and demotivated at the loss of the bonus.

Sainsbury’s acquired Argos parent company Home Retail Group last year for £1.4 billion, adding to its portfolio. The proposed deal with Nisa would offer the grocer access to 3,000 convenience stores across the UK.

Some 75% of Nisa’s 1,400 members, who each own between one and 250 shares in the group, must vote in favour of selling the business for the deal to go ahead. Members are currently divided between those that have voiced concerns about the prospect of the takeover by Sainsbury’s, and those that are keen to be part of a bigger group with better bargaining power

Sports_Direct copy

Ashley sued over £15 million pub deal

Sports Direct founder Mike Ashley is in the High Court over a £14 million breach of agreement.

Ashley is being sued by Jeff Blue, the company’s former strategic development director.

Blue claims that Ashley breached an agreement made in a pub in London in 2013. The pair had been out drinking, when Ashley allegedly promised Blue £15 million if he doubled Sports Direct’s share price within a three-year period.

Sports Direct’s share price reached £8 for the first time in February 2014, with Ashley paying Blue £1 million for his assistance, although no records were made of the payment.

Ashley alleges that the payment was not in relation to any deal made with Blue on the night out. Blue is now taking Ashley to court for the £14 million he was allegedly promised.

The Financial Times reports that Blue said Ashley “said words to the effect of which was… if he can get the stock to £8 per share why should I give a f*** how much I have to pay him, as I will have made so much money it doesn’t matter”.

Ashley has issued a statement against Blue’s allegations. In it he states that a “considerable amount of alcohol was drunk” and that no formal agreement had been made.

Retail Shopfitting & Display Summit

Google holding court at the eTailing Summit

The eTailing Summit is taking place today at the the Hilton London Canary Wharf, with more than 60 senior eCommerce professionals – boasting a combined budget of over £3 billion – meeting with the sector’s key solution providers.

It’s a unique forum in which to do business and is complemented by an inspiring and educational seminar programme hosted by industry thought leaders.

Today’s speakers include Google’s Developer Advocate Rowan Merewood, Jai Whiting, Head of Digital and E-Commerce at JML and Laurent Dhaeyer, Managing Director at SecureTrading.

The event is free for eCommerce professionals to attend, including all meals and refreshments, while the solution providers in attendance benefit from meeting booths.

But don’t worry if you weren’t able to make it to Canary Wharf today – We’ll be announcing details of the 2017 eTailing Summit very soon.

For more information, contact Craig Ross on 01992 666726 or email c.ross@forumevents.co.uk.

Retail Shopfitting & Display Summit

5 reasons to register for the Retail Shopfitting & Display Summit

The Retail Shopfitting & Display Summit has been designed to allow you to meet new suppliers who can help your upcoming projects, and aid in trimming those all-important budgets.

It is FREE for you to attend and, as a VIP guest, you will be provided with a bespoke itinerary of meetings with leading suppliers who match your requirements. No hard sell and no time wasted.

It could be the most valuable two days you spend outside of the office, but if you need another reason to attend, here’s five…

1/ You will be provided with a bespoke itinerary of face-to-face meetings with
suppliers relevant to your business

2/ Learn from industry thought-leaders and nose-tappers at our seminar sessions

3/ Network with like-minded peers who share the same challenges

4/ Enjoy complimentary hospitality, including overnight accommodation, lunch and
all refreshments

5/ Avoid the hard-sell and sore feet – this is unlike any traditional trade expo

CLICK HERE TO RESERVE YOUR FREE PLACE

Need any more reasons to attend? Here are three more, courtesy of former delegates:

“Well organised event, great for meeting new suppliers and the event team were friendly and helpful. Very worthwhile time out of the office” Calvin Klein

“I found this experience extremely informative and interesting, very pleased!” Browns Fashion

“Very well organised and well run with lots of time to network and meet lots of good quality suppliers” Mothercare

“A very well-organised event, preparation, information and organisation were excellent” Waitrose

There are just 65 delegate places at this unique event, so act swiftly to reserve your place by contacting Victoria Petch on 01992 374082 or email v.petch@forumevents.co.uk.

Shopping-pie-chart

Mobile shopping search ‘is retail’s biggest opportunity for improvement’

Users clicking Google Shopping ads on their mobile phones represents the largest single source of visitors for retailers, according to FoundIt’s latest in depth ‘Shopping Behaviour’ report, accounting for nearly 25% of all sessions across direct, paid and shopping search traffic.

However, the retail software specialist warns that mobile search is the most the fickle channel by far, with as much as 83% of traffic bouncing straight out the door or viewing as little as 2 and half pages before quitting.

FoundIt analysed 66 million shopping sessions between May and June, looking at how different types of traffic on different devices panned out for retailers in an attempt to identify where retailers are suceeding and underperforming.

Key findings in the report include:

  • Shopping search on mobile is retail’s largest single source of traffic by far
  • Shopping search on mobile also has the highest bounce rates as high as 83%­
  • 51% of sales of from paid channels happened on mobile
  • Non-branded search activity on mobile device is retail’s poorest converter
  • The mobile experience sees shoppers who move past the first page drop by nearly 30% compared with desktop

Warren Cowan, CEO & Founder at FoundIt, said: “Given the size of this segment and the sheer volume of lost opportunity within it, there are clearly huge amounts of additional opportunity that can be realised from improving the mobile experience at the product page level, and retailers who prioritise this will likely see some of the quickest and most significant gains in their sales this year.”

Warings

Made by Prosper crafts Warings flagship furniture store

Retail design agency Made by Prosper has created a new identity, retail interior and brand experience for furniture manufacturer Warings’ new location at Westlegate in the centre of Norwich.

By consolidating Warings at Home and Warings Café into one cohesive offering, customers can now relax over a coffee while mulling over potential purchases. Made by Prosper says the approach blurs the lines between observing and experiencing a store and creates a seamless customer experience.

Strategic-led ideas such as cross-selling and zoning areas have been designed to reinforce the retail design concept, ‘focusing on the product as the hero’. Made by Prosper says the boutique feel gives Warings customers a sense of discovery, with a journey that connects the café with the homeware on the upper levels and increases dwell time.

The old section of the heritage building links to the new half with a cohesive aesthetic that juxtaposes authentic old materials and traditional character against clean contemporary finishes.

Downsizing from a much larger store, space-saving ideas and clever use of the building’s architectural quirks help to maximise room in Waring’s smaller new home. Inventive, modular display systems double up as storage, and can be repurposed as visual merchandising stands and window displays.

Client Rachel Waring said, “We are very proud of our beautiful new store and have been delighted by its success. Throughout the design and delivery process Prosper staff have been charming efficient and have delivered on all their promises. They have exceeded my expectations, which is not very easy as I have very high levels of expectation. The Lifestore is now thriving, with plans to expand this new business model to other locations in East Anglia.”

Prosper’s other clients include Primark, Transport for London, intu Shopping Centres and Sainsbury’s, along with independent retailers such as Warings, Love Koffee, 1855 Wine Bar Bistro and Haresfoot Brewery.