Posts Tagged :

Jewellery

BHG-Eurostop

BHG partners with Eurostop for EPOS

Department store group BHG has completed its first rollout of Eurostop’s EPOS systems in the newest of its seven outlets in Singapore. The location is at Jurong Point, Singapore’s largest suburban mall and a major shopping attraction in the area.

From sign-up to go live, Eurostop successfully completed the rapid rollout of its systems, including integration to existing architecture, in just over three months. Part of the project involved full customisation of the software to connect to other BHG business systems, including CRM, payments and staff system. BHG’s new EPOS estate launched with 1,000 promotions running simultaneously across its department store.

Serene Tan, executive director of BHG Group said: “Despite a difficult economic climate we have been successful in retaining and attracting customers by remaining relevant to today’s shoppers. We have the right tools to refresh our merchandise categories regularly, as well as innovative visual merchandising strategies and the ability to run in-store promotions to remain relevant. Our investment in Eurostop retail systems is central to enable us to maintain a smart brand mix, yet still maintaining a tight control on stock turnover and profit margins.”

Eurostop was founded in the UK in 1990 and provides global EPOS and retail solutions to the fashion, footwear, jewellery and general merchandise retail industries.

TWFA image MICROSITE

TFWA: Improved conversion key to developing watches and jewellery sector…

Where conversion is considered to be an imperative issue for a majority of sectors, a recent study commissioned by the Tax Free World Association (TFWA) and produced by Counter Intelligence Retail has highlighted that the watches and jewellery sector is the ‘poorest performer’.

The study of 1,000 shopper interviews conducted at four international airports found that, while one in seven shoppers visit watches and jewellery, only 5 per cent purchase these items; equating to a conversion rate of just 34 per cent.

Furthermore, the report also uncovered that 78 per cent of shoppers buying for themselves purchased a brand they do not usually buy, meanwhile 40 per cent purchased the brand for the first time and seven in ten buyers had no prior awareness of the brand.

TFWA president, Erik Juul-Mortensen, said: “While passenger numbers are increasing significantly across the globe, our ability to turn these travellers into customers has not kept pace, and conversion is a major issue for our industry. As the poorest performer, there is clearly considerable scope to drive sales in watches and jewellery.”

Just one in two shoppers admitted to buying watches and jewellery for themselves, the lowest of all categories, while almost one in every two purchases are for a gift.

To become a member of the TFWA and to access the full report, click here