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April retail footfall boosted by Easter shopping

Figures released by the British Retail Consortium (BRC) Springboard Footfall & Vacancies Monitor revealed a 1.6% growth in footfall in April compared to 2016, above the average three-month growth of 0.7% and the fastest growth month in shopper numbers for three years.

The news comes after a difficult March trading period, which saw retail sales drop 1.0% from March 2016.

The April figures mark the first positive quarter since May 2014, with consumer spending dropping in the 10 months since Britain voted for Brexit and the average consumer feeling the impacts of rising inflation. However, the April figure is likely to be distorted due to the late timing of Easter this year.

“As expected, the Easter holidays provided the welcome boost to retail sales, which goes some way to making up for the disappointing start to the year,” Helen Dickinson, the BRC’s chief executive said.

“The inclusion of the holidays in this period will have distorted this figure but even looking beyond this, the picture over the last quarter has been largely positive.”

Paul Lewis, senior director of marketing at Voucher Codes and RetailMeNot urged retailers to take a smart approach to counter strenuous trading conditions for consumers and make the most of the bank holiday at the end of the month by ensuring digital and physical work together to increase overall sales figures.

“Last year, VoucherCodes.co.uk, part of RetailMeNot discovered that mobile devices unlocked £200 million sales in-store, therefore as we get closer to the May half term and Summer holidays, retailers could be expecting a busy shopping weekend on the high street,” commented Lewis.

“Shopping is no longer divided into the plain and simple clicks vs bricks – the lines are blurred now more than ever and consumers expect to switch between the two experiences seamlessly.

“Shoppers want to investigate competitor prices, check stock location and read consumer reviews all whilst standing right there within the store.”