Bazaarvoice has announced its partnership with the global shopper advocacy network, The Insiders to create ‘impactful’ product reviews for retailers, brands and consumers as part of its Content Acquisition Partner Program (CAPP).
Working together as partners, product reviews written by The Insiders as part of client campaigns are aligned into the Bazaarvoice Network that syndicates the reviews to thousands of retail and brand websites around the world; allowing marketers to generate and display product reviews faster on retail websites immediately after a product launches.
With access to more than 10 million consumer advocates (people dedicated to protecting and promoting consumer welfare and rights), Insiders SmartReviews® claims to tap into an engaged community consisting of ‘word of mouth’ ambassadors to generate authentic online reviews.
Bjorn Cassier, CEO and founder of The Insiders said: “With 95 per cent of shoppers consulting peer reviews during their purchasing journey, according to Forrester Research, shopper to shopper storytelling and recommendations are currency to enable better product decisions faster and influence their purchase.
“We’re excited to partner with Bazaarvoice, leveraging the authentic feedback and stories of our global shopper word of mouth network even further.”
Reaching more than 25 countries, members of the CAPP are able to regulate content from shoppers’ experience and recommendations during their purchase journey on a regional and global basis.
Aaron Bollinger, vice president of Partnerships at Bazaarvoice added: “Quality consumer-generated content fuels the Bazaarvoice Network. We are excited to collaborate with The Insiders to offer clients an expanded toolkit for collecting more content to power their CGC programs, which has already proven to drive great results for our clients.”