Department store group BHG has completed its first rollout of Eurostop’s EPOS systems in the newest of its seven outlets in Singapore. The location is at Jurong Point, Singapore’s largest suburban mall and a major shopping attraction in the area.
From sign-up to go live, Eurostop successfully completed the rapid rollout of its systems, including integration to existing architecture, in just over three months. Part of the project involved full customisation of the software to connect to other BHG business systems, including CRM, payments and staff system. BHG’s new EPOS estate launched with 1,000 promotions running simultaneously across its department store.
Serene Tan, executive director of BHG Group said: “Despite a difficult economic climate we have been successful in retaining and attracting customers by remaining relevant to today’s shoppers. We have the right tools to refresh our merchandise categories regularly, as well as innovative visual merchandising strategies and the ability to run in-store promotions to remain relevant. Our investment in Eurostop retail systems is central to enable us to maintain a smart brand mix, yet still maintaining a tight control on stock turnover and profit margins.”
Eurostop was founded in the UK in 1990 and provides global EPOS and retail solutions to the fashion, footwear, jewellery and general merchandise retail industries.