• BrandJump creates Amazon division

    Los Angeles-based BrandJump has announced the launch of a new Amazon division as the ecommerce sales and marketing company continues its push into the home furnishings sector.

    The company has built a reputation for enhancing the online presence of brands across more than 50+ retail channels, including Wayfair, One Kings Lane, YDesign Group and Overstock, specialising in home furnishings and décor, including furniture, decorative lighting, textiles, outdoor living and accessories.

    “When we started BrandJump, we observed that most internet retailers were being fragmentally managed by manufacturer sales representatives and were not being serviced properly,” said Josh Walter, CEO.

    “The opportunity for internet retailers to use technology to scale their efforts became apparent early on, and it quickly became clear to us that manufacturers needed to centralize the management of this emerging channel.”

    With an objective of maximising brand awareness and revenue in the online space, BrandJump develops and implements customised ecommerce strategies for their clients’ brands and acts as an ecommerce arm for their respective businesses, recommending online channels that are an appropriate fit and works with them to elevate their positioning in the areas of merchandising, creative content, and marketing.

    “What makes us most unique is our in-depth knowledge of the ecommerce channel derived from a team of experts who originally came from the likes of Wayfair, Target, Amazon, YDesign Group, and One Kings Lane, to name a few,” said Walter. “Our team has a deep understanding of how to align our clients’ brands and their respective voices with each retailer’s specific go-to-market strategy.”

    According to Walter, having successfully created strong partnerships with many of the leading online retailers for the home furnishings space, creating an Amazon-specific channel was a natural progression for BrandJump. Amazon captures 50 percent of total online purchases in the US, and 80 percent of consumers research products on Amazon before buying anywhere else.

    “Amazon is a complex and competitive marketplace, and only a thoughtful strategy will drive growth while minimizing conflict in other channels,” said Walter. “While Amazon may not be a fit for all of our clients, our expertise brings a thorough understanding of the channel that helps guide our clients in making the most informed decisions for their brand.”

    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien

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