• Brits to spend £25bn shopping on their phones in 2019

    Price comparison website uSwitch has found that Brits are likely to spend a whopping £25 billion pounds on their phones and tablets in 2019.

    30 million Brits are predicted to use their phones or tablets for shopping over laptops or desktop computers this year – a massive rise of 66% – than in 2018.

    Other stats reveal that half of those polled (58%) would buy online using a smart device rather than make a journey to a shopping centre (56%), with two thirds (66%) admitting shopping on smart devices was convenient and 36% saying it saved them money.

    Clothes are the most popular item bought online (69%), followed by books (51%) groceries (47%) and theatre/cinema tickets (43%).

    Amazon and eBay topped the polls for the most popular website destinations for shoppers at 89% and 63% respectively, followed by Argos (41%), Tesco (35%), M&S (25%), Asda (25%), Sainsbury’s (22%), John Lewis (20%) and Curry/PC World (17%).

    Being comfortable is a major factor too, with 78% of those polled admitting to shopping on their phone in the living room. 14% admitted using the phone to shop at work, along with 8% on the daily commute.

    Surprisingly, the bathroom is the preferred place of phone shopping for those under the age of 35, with 14% admitting they did so over the kitchen as a location (13%).

    Ru Bhikha, mobiles expert at uSwitch.com, said: “For so many of us now, our smartphone is an extension of our hand and we have it with us at all times, meaning that we can shop whenever and wherever we like. Our handsets allow us to window shop all the time, and if we see something we like, it is right there at our fingertips.

    “With smartphone and tablet shopping now a £25 billion industry, it’s hardly surprising that major retailers have long adopted a mobile-first approach to their websites and have even introduced their own apps to make the user experience as easy as possible. Cleaner user journeys and the ease of one-click purchasing will only add to the number of people shopping on their phones and tablets.

    “Providing your phone has a decent connection to either a good broadband supply or 3G or 4G, you can shop any time and any place – and this year more Brits than ever look set to take advantage of that.”

    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien

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