Nelson’s is a proudly independent restaurant that takes its jives and shakes seriously. Prosper’s concept for this authentic 1950s American diner is a bold statement that reflects its soulful and vibrant personality through the brand identity, environmental graphics and interiors.
As a restaurant within a shopping centre, this theme of bringing the outdoors inside is continued to create a drive-in diner within a diner. Inspired by the idea of a road trip, Nelson’s takes customers on a journey through 1950’s America. The energetic environment is rooted in originality and expressed through the quality details – the signage, a refurbished ‘57 Chevy, the bespoke Airstream fitted with seating booths and white neon set against the dark blue sky.
Successfully working on a project of this scale to meet the very tight budget and deadline, and the client’s high standards, the result is very distinctive diner that sets Nelson’s apart from the standard offering.
It was Prosper’s creative design solutions that has resulted in this project being shortlisted for the 9th Restaurant & Bar Design Awards. The winners of the Awards (including Best Overall winners) will be announced during a ceremony at London’s King’s Cross on the 5th October.
Prosper’s other clients include Primark, Transport for London, intu Shopping Centres and Sainsbury’s, along with independent retailers such as Warings, Love Koffee, 1855 Wine Bar Bistro and Haresfoot Brewery.