Gap to drive customer loyalty via new app... - Retail Shopfitting Summit
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  • Gap to drive customer loyalty via new app…

    Baby Gap store front EDITED 2To tarnish its reputation as a producer of ‘heavy-discounting’ — an admission made after it was revealed that UK customers were receiving masses of weekly emails offering various discounts – clothing retailer Gap has introduced a new app aiming to bring a stronger focus on customer loyalty.

    Available to UK and Ireland customers, Gap+ features an individualised image feed based on information brought forward by the user; along with a five per cent discount with every purchase and personalised content supplied by bloggers based on previous purchases and search preferences.

    Read more about the app here


    Jack Wynn

    All stories by: Jack Wynn

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