• GUEST BLOG: Why retail brand image has never been more important

    Do you think that your brand is welcomed by the public? Brand awareness is one of the most significant factors that contribute to the successful running of a business.

    You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector. Dimensions investigates…

    From retail to hospitality, there’s always room for improvement regarding both your own staff and customer retention. Are you ready to future proof your business?

    The position of your customers

    Over 70% of shoppers in the UK find the customer service more important than their product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.

    Although this might be the case, brands must always keep an eye open for any internal improvements. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement. 

    It’s no secret that good customer service leads to customer trust and loyalty. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business.

    Making room for improvements

    Contact a corporate clothing suppliers because uniforms are an integral part of any business. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc). 

    Because more businesses are letting staff wear what they desire, costs are arising around monitoring and making sure that everyone looks suitable. As well as this, uniforms represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them. 

    If you chat with your staff about what they want from your business, it will likely be progression, and this can be achieved through skill development. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.

    There are other areas that can be looked into. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?





    Stuart O'Brien

    All stories by: Stuart O'Brien

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