• Industry Spotlight: Say hello to Mapp

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    Mapp is one of the largest independent digital marketing technology companies in the world.

    Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services, including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

    Mapp has more than 3,000 customers including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

    Mapp Solutions:

    • Customer Engagement Platform: A cloud based customer engagement platform enables brands to leverage all data sources to understand customers’ behaviour and orchestrate engagement over email, mobile, social and web marketing with one simple dashboard. It also helps brands to execute fully automated, comprehensive, multi-step, and personalised marketing campaigns and drive targeted and relevant conversations across all channels.
    • Digital Marketing Services: A multi-channel, digital marketing services take brands the extra mile by helping them establish a lasting relationship with their customers and improve overall marketing results. Our customer-centric and data-driven services approach helps brands increase ROI, improve response rates, generate validated leads, enhance customer satisfaction, develop loyalty, and maximise brand profile.

    Say #HelloMapp by visiting: mapp.com

    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien

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