Selfridges has opened its Christmas shop with the theme for 2017 being ‘With Love From.’
The move has been met with a mixture of surprise, excitement and bewilderment by customers passing through the fourth floor of London’s Oxford Street store, with fake fir trees and a jolly Santa greeting people months ahead of the big day.
Opening the Christmas shop last month, the store featured a curated range of London inspired Christmas products, with Christmas food items rolling out last week.
The full 130,000 product range, including 51,000 baubles and 65 light and tree options will commence withy phase two in September.
Speaking about the early opening of the Christmas shop, Selfridges Christmas and home buyer Eleanor Gregory, said: “We’ve been opening the doors to our Christmas Shop during the summer for years now and have become a real destination for fans of Christmas and festive decorations within and outside the UK.
“Some customers return to us year after year, excited at the prospect of discovering the new ranges and adding to their collections.
“They include a large number of domestic customers who love to Christmas shop very early in the year to get it wrapped and taken off their to-do list.
“This new extension to our usual offer is addressing this growing demand for convenience – domestic customers who love to Christmas shop very early in the year to get it wrapped and taken off their to-do list.”