• Personalisation & User Experience top issues for eCommerce sites

    Customer Experience

    A survey of leading ecommerce professionals has revealed the key areas of interest for online retailers in 2018.

    Personalisation and User Experience top the poll, closely followed by CRM, Conversion Rate Optimisation, Mobile Optimisation and Customer Retention & Loyalty.

    The findings come from a survey of the senior ecommerce professionals attending this summer’s eTailing Summit, which takes place on July 10th at the London Hilton Canary Wharf.

    These professionals include representatives from the likes of Superdrug, Ted Baker, Charlotte Tilbury, L’Oreal, Games Workshop, The Body Shop, Smiggle, bareMinerals, Nuffield Health, Clarins and many more.

    “Personalisation and User Experience have been key issues for ecommerce businesses for the past year or so, so it’s no surprise to see that these are the areas that are seeing the biggest investment,” said Chris Cannon, Portfolio Manager for the eTailing Summit.

    % of the eTailing Summit sourcing specific solutions for 2018 and beyond:

    Personalisation – 69%

    User Experience – 69%

    CRM – 66%

    Conversion Rate Optimisation – 59%

    Mobile Optimisation – 55%

    Customer Retention & Loyalty – 52%

    A/B Testing Platforms – 48%

    Affiliate Marketing – 45%

    Customer Engagement Solutions – 45%

    Ratings & Reviews – 45%

    PPC – 45%

    Strategy & Planning – 45%

    Web Analytics & Reporting – 45%

    Cross Channel Solutions – 38%

    Shopping Cart Solutions – 38%

    Google Shopping – 38%

    Site Performance – 38%

    Site Usability – 38%

    SEO – 41%

    Shipping – 41%

    In-store Integration/POS – 34%

    Digital Content Delivery – 34%

    The eTailing Summit is free to attend for eCommerce professionals. To find out more about registering your place, contact Katie Bullot on 01992 374049 or email k.bullot@forumevents.co.uk

    If you provide solutions to the eCommerce sector and would like to meet with 65 senior professionals, contact Craig Ross on 01992 666726 or email c.ross@forumevents.co.uk


    Stuart O'Brien

    All stories by: Stuart O'Brien

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