Aldi’s record festive sales will see the retailer’s full year sales hit £10 billion, the first time the company has reached the figure in the UK.
December figures show an increase of over 15% during the same period in 2016, buoyed by its Specialty Selected premium range, with a sales increase of nearly a third.
Over 200,000 bottles of prosecco, wine and champagne were sold a day, along with 100 million packs of vegetables. Top sellers through the month of December included Aberdeen Angus beef joints and mince pies.
The growth will come as welcome reassurance to the brand which is aiming to open nearly 300 more stores throughout the UK by 2020.
Aldi has also promised to pay the recommended living wage in a bid to become the “highest paying supermarket” within the UK.
“This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers,” UK chief executive Matthew Barnes said.
“Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.
“This is a clear sign that shoppers knew they could indulge in Christmas treats and festive essentials at Aldi for a fraction of the price they would pay elsewhere.”