Security cameras: The future of retail sales strategy? - Retail Shopfitting Summit
  • Security cameras: The future of retail sales strategy?

    Ask somebody what they immediately think about when someone mentions CCTV and their mind often jumps to the idea of; being watched, invasion of privacy or even the phrase ‘Big Brother’, writes Andy Martin, Vertical Segment Leader at Morphean

    The tussle between security over privacy remains, but there are new benefits that may be changing the balance in favour of the “security camera.”

    Take a look at retail for example. Retail brands are fighting on all fronts to establish an understanding of and a connection to their customers.  Omni channel retailers need to understand the role of their stores in their overall sales strategy, and brands still compete against each other and pureplay retailer for sales.

    Could security cameras actually be the secret to their survival? With new technologies developing all the time, it seems that CCTV could be the silver bullet that the high street was looking for this whole time…

    This article originally appeared on Security Briefing – Click here to continue reading.

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