Multi-channel Archives - Retail Shopfitting Summit
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Multi-channel

Do you provide Multi-Channel solutions to retail? We want to hear from you!

Each month on Retail Briefing we’re shining the spotlight on different parts of the retail and eCommerce markets – in March we’ll be focussing on Multi-Channel solutions.

It’s all part of our new ‘Recommended’ editorial feature, designed to help retail and eCommerce buyers find the best products and services available today.

So, if you’re a supplier of Multi-Channel solutions and would like to be included as part of this exciting new shop window, we’d love to hear from you – for more info, contact Courtney Saggers on c.saggers@forumevents.co.uk.

Here are the areas we’ll be covering, month by month:

Mar – Multi-Channel Solutions
Apr – Conversion Rate Optimisation
May – Affiliate Marketing
Jun – User Experience
Jul – Complete Shopfitting
Aug – Lighting
Sep – Display Cases & Digital Signage
Oct – Retail Design
Nov – Window Displays
Dec – Digital Signage

For more information on any of the above, contact Courtney Saggers on c.saggers@forumevents.co.uk.

INDUSTRY SPOTLIGHT: Directed work for the seamless retail experience

Your storefront is facing strong competition from online retailers who can get their products into the hands of your customer faster than ever before.

You need to deliver a five-star customer experience and seamless, error-free omnichannel services with fewer store associates and more and more products to stock on the shelves. And you need to find an edge over online competitors.

We believe brick and mortar retailers can beat the competition using their biggest advantage: the local storefront. There’s still no online substitute for actually seeing, inspecting and buying a product in person: no waiting, or questions about quality, or fit.

Today’s successful retailers have adapted to offer the best of both worlds: online ordering capabilities with delivery via a distributed network, where and when the consumer wants. This could be ship-to-store / click-and-collect, or home delivery via a local storefront, or simply checking stock and pricing before making a purchase in store.

In this omnichannel storefront, order fulfilment processes are increasingly complex as retailers take on their new role of an e-commerce fulfilment centre.

Retail associates can deliver a five-star customer experience online and in store without standing behind a screen or terminal – they are in the aisles and face-to-face with the customer with real-time order information, stock availability, ship-to-store order information and more.

To find out how, visit Honeywell Connected Retail.

Report exposes best and worst performing UK multi-channel retailers…

The eCommerce analyst group, Ampersand, has released its annual ‘Multi-channel Retail Report: 2016‘ which, based on Ampersand’s Real Matrix scoring mechanism, explores the best and worst performing multi-channel retailers and details core strategic methods for improving the customer service experience.

Surveying 160 retailers with a high street and online presence, the research suggested that chains including Argos, River Island and Halfords are the top performing retailers in multi-channel integration, whereas companies such as Thorntons, Mulberry and Lloyds Pharmacy were analysed as some of the worst performing in the sector.

Furthermore, delivery and return operations continues to prove a complex operation in regards to options and pricing, with just 24 per cent of retailers offering same or next-day click and collect and is  significantly lower than the 40 per cent of retailers calculated in the 2015 report.

Darryl Adie, managing director at Ampersand commented: “A truly multi-channel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy. Many retailers are still taking a siloed approach to ecommerce; Ampersand hopes to encourage an integrated approach to retail across all channels through our report. Our research provides retailers with a quantitative framework for measurement which they can benchmark against and use to develop their multi-channel strategy.”

The report also revealed that 66 per cent do not advertise free postal returns for online purchases; in addition to 62 per cent currently offering real-time stock availability.

Download the full report here