Posts Tagged :

NRF

Apex-Logo-Primary-update

Customer service to ‘compete with Amazon’

Self-serve locker systems are being prepared to allow rival online retailers to compete with Amazon Go.

Apex Supply Chain Technologies have revealed their new Apex AnyWhere line of self-serving automated systems at this year’s National Retail Federation (NRF) Convention.

The customer-facing, click and collect lockers aim to speed up and improve customer experiences with food and retail services by focussing on improving ‘last inch’ delivery, streamlining mobile ordering and working to ensure products reach customers as simply as possible.

“The technology Apex has on display at NRF shows the breadth and depth of our response to the rapidly changing retail landscape,” says Kent Savage, Apex Supply Chain Technologies founder and CEO, “they need to automate inefficient, manual processes and leverage the power of accurate inventory data.”

Traditionally manual processes such as managing handheld scanners, tablet computers and other inventory-tracking techniques run the risk of wasted time, which in turn wastes money.

Automation_Improves_Retail_Apex_nrf17

Apex aims to boost productivity and convenience in order to cause a decrease in customer queue times as well as allow employees to serve customers more quickly.

A large and increasingly growing competitor is Amazon, who already offers a highly streamlined and customer friendly interface.

Already implementing click and collect technology, drone delivery on the horizon and the announced Amazon Go to take on the high street retailers, Apex is hoping they can level the playing field.

“As bricks and mortar retailers race to reimagine and reinvent themselves to compete with Amazon and other ecommerce competitors, they must think differently,” said Mr Savage, “they can develop a competitive edge by embracing [online]-connected devices, like those we are showing at this year’s NRF show.”

 

 

Genration Z

‘Digitally Native’ generation still prefer shops

New figures reveal the first fully ‘digitally native’ generation still prefer brick and mortar shopping to online browsing.

Released by IBM and the National Retail Federation, the study reveals a massive majority of ‘Generation Z’ consumers between the ages of 13-21 still prefer physical shopping environments.

Specifically described as being born between the mid-1990s and early 2000s, Generation Z are the first children to grow up into the digital age, into a world of mobile phones, home computing and the internet.

67% of Generation Z prefer shopping in-store most of the time, with a further 31% still often shopping on high streets, indicating that just 2% of the ‘always on’ generation only shop online.

“Just as Millennials overtook Gen X, there’s another big buying group retailers need to plan for, and it’s even larger: Generation Z,” National Retail Federation President and CEO Matthew Shay said. “They appreciate the hands-on experience of shopping in a store.”

The global population of ‘Gen Z’ is set to reach 2.6 Billion by 2020, and are expected bring a huge amount of buying power, as estimates suggest the new generation have access to around $44 billion in disposable income.

66% say that product quality and availability are the top factors when choosing brand, although value is another major focus as over half admit to a lack of brand loyalty compared to other generations.

As technology is continuing to evolve, and eCommerce has changed to reflect that, a main concern for retail has been to not get left in the dust, with Mr Shay explaining that retailers need to continue to be “agile” if they want to stay relevant.

“Retailers are constantly focused on experimenting with new innovations both online and in-store to remain relevant to evolving consumer demand.”

 

Yankee Candle

Yankee Candle teams up with Toshiba for service revamp

Yankee Candle is preparing to deploy 1,400 Toshiba systems across stores in order to future-proof its business.

As it modernises its retail offering, the leading candle company will transform its point of sale with the Toshiba TCxWave.

“As the most recognized brand in the candle business, we are delighted,” said Toshiba Global Commerce Solutions’ US head of sales VP, Bill Campbell, who believes Toshiba will help Yankee Candles deliver “enriched shopping experiences for their customers, as well as a frictionless checkout.”

The technology offers a versatile design, and gesture touch-based screens, and will be set up across stores in the United States as well as Britain.

“We selected Toshiba’s [point of sale] solutions to support our new retail infrastructure,” explained Dave Harris, vice president of IT at Yankee Candle, who chose the company due to the “unique design, durability, product road map and ability to strengthen our customer engagement.”

Yankee Candle currently sells its products across 35,000 stores worldwide, but is hoping that further improvements to their own stores will encourage more customers to shop direct.