In-store and online equal in popularity this Christmas…
The second annual Rubicon Project ‘Christmas Consumer Pulse Poll’ suggests online shopping will be as popular as in-store this holiday season.
Based on a conducted 1,000 interviews in the UK, the poll found 76 per cent of consumers are planning on completing gift purchases online – equal to the amount that plan to shop in-store – and almost nine in 10 (88 per cent) will shop and/or research their Christmas purchases online.
With nearly one-quarter (24 per cent) declaring they will not do any Christmas shopping in-store this year, the study also revealed 45 per cent will make a Christmas purchase via their mobile device. This is largely defined by two demographics: 75 per cent of millennials and 66 per cent of parents will do at least some of their Christmas shopping on a mobile.
Anticipated spend for Christmas this year is £748 per person, up from a recorded £732 in the same research last year. 77 per cent of respondents to this year’s survey said they plan to spend the same or more, whilst just 23 per cent plan to spend less on their Christmas shopping.
Read more on the findings and download the poll here