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Retail Shopfitting & Display Summit

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Forums vs Expos – how to maximise your precious time out of the office…

With a majority of ‘expert’ advice on Expos being somewhat outdated or, like with many businesses, asserting too much emphasis on easy routes rather than methods that actually work, it’s no wonder people get frustrated and disconcerted when they are looking to effectively network and source new connections without it lessening quality time spent in the office.

Amplified by the dominant presence of social media quick fixes such as: setting up a LinkedIn profile; increasing your Twitter presence; scheduling a large number of email marketing campaigns; and collecting as many business cards as possible at industry events – are key solution in helping you to be astute in intelligently selecting what methods best suit you and your way of working.

Expos can also have a somewhat ‘lazy’ association to it: people picture the huge halls and countless stands as a way of picking up leads and justifying their time out of the office, but realistically a large percentage of exhibitors won’t be of necessary relevance, or the person you need to speak to has decided not to attend at the last minute.

So set aside any previous experiences you may have with networking and Expos, and garner some quality connections by attending one of our Forum Events. Our formula ensures that buyers can increase their knowledge of how, why and where to invest without hanging around waiting for the wrong supplier; as well as ensuring that all suppliers are provided with qualified leads and valuable business is made as a result.

Events relevant to you may include the Retail Shopfitting & Display Summit taking place on February 6-7, 2017. Contact the team today…

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Forum News: 5 successful negotiation tips to implement at industry events…

Making the most of any time spent out of the office, and ensuring the meetings you partake in are as effective as possible, involves the expert ability of negotiation, which can make the difference between triumph and disappointment with what you set out to achieve.

  1. Look, Listen & Learn: If you talk too much, you won’t learn anything. Be the investigator – ask lots of open ended questions. Allow the other party to talk; then all you have to do is sit back and take notes to help with your decision.
  1. Be assertive: Ask for exactly what you want. Differentiate being assertive and aggressive; it’s getting to the point more quickly and looking after your business needs. Challenging everything is fine too. We all know both parties need to negotiate to formulate a win/win situation; however there are scenarios when companies really are just looking for a higher ‘cut’ rather than a long term profitable partnership, so it’s best to challenge everything to ensure you are getting the very best deal.
  1. Preparation is king: Have you thought about everything you need before you enter the negotiation as well as what the other party may be looking for? You can’t possibly make accurate decisions without fully understanding both sides of the agenda.
  1. Convey optimism: Entering any negotiation is an exciting process, so it’s important to show that you’re excited and be positive about the transaction. People who are optimistic, usually achieve more by expecting more. Suppliers would ask for more than they expect to receive and buyers offer less than they are willing to give – that way everybody walks away happy with the end result.
  1. No need to rush: The best negotiators most likely own the distinctive patient gene. If you rush your meeting, planning or negotiation, this is when mistakes will be made. Be flexible with time and if any steps to the negotiation are hurried, concessions will be made and the deal left on the table.

To utilise these tips, contact the team to discuss your attendance at the upcoming Retail Shopfitting & Display Summit on February 6 & 7, 2017.