Tesco has today launched ‘Food Love Stories brought to you by Tesco’, a new campaign which aims to highlight passion, care and nostalgia in food.
Each month, the campaign will introduce food love stories to emphasise the importance of food and the effects it brings.
The stories aim to capture the mind-set of its customers throughout the year, from wholesome, hearty meals in January, to fresh, vibrant meals perfect for a summer evening.
“We’ve always taken great pride in the quality of our food” explained Michell McEttrick, group brand director at Tesco, adding that the campaign aims to put food at “the very heart of our business and tells the stories behind the meals we all make for those closest to us.”
The ad campaign will appear online as well as with spots on Coronation Street, Emmerdale and The Undateables. Recipe cards and ingredients are expected to be available at all large stores, as well as online at tesco.com