Westfield enjoys Boxing Day footfall cheer - Retail Shopfitting Summit
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  • Westfield enjoys Boxing Day footfall cheer

    Westfield London and Westfield Stratford City attracted a combined 363,000 punters on Boxing Day through a combination of retail deals and experiences, up 3.4% on the same period in 2018.

    It was Westfield London’s busiest day since it opened in 2008, with more 189,000 consumers descending on the west London site, with the company attributing a great portion of the success to experience activations.

    Among those launched for 2019 were the Winter Village Christmas market, a Nordic-themed Christmas grotto, Naomi Campbell’s Fashion For Relief pop-up store and Merry Mutts Motel at Westfield London.

    The firm also said the in-centre services it offers added to its festive attractiveness, including hands-free shopping, gift-wrapping,  concierge  and valet parking.

    Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield, said: “Boxing Day has once again proved to be one of the busiest days of the year and we’ve welcomed more than 363,000 visitors across both Westfield London and Westfield Stratford City which is up 3.4%. Local and international visitors have flocked to our centres to make the most of the festive season by combining the best in retail with leisure and entertainment.”

    AUTHOR

    Stuart O'Brien

    All stories by: Stuart O'Brien

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